塞特维那

产品系列：客厅家具，卧室家具，餐厅家具，书房家具，小家具，家饰。
设计风格：古典风格，巴洛克风格，洛可可风格，殖民地风格，帝政风格。
塞特维那（STVILLA）是英国品牌，品牌渊源最早，可以追朔到1842年的英国。塞特维那的创始人威廉H邦尼先生曾经是一名士兵，退役后为了生计，在英国伦敦开了一家小型的家庭作坊，制作家具。后来由于身体原因，这家作坊在运营十几年后，终于歇业。几十年后，英国最后一批手工家具工匠全部歇业，传统手工家具制作，在英格兰成为绝响。

　　　STVILLA is a British brand which can date back to the year of 1842. William H Bonney, the founder of STVILLA, was once a soldier. In order to make a living after retiring from army, he opened a small family workshop in London to make furniture. The workshop finally went out of business after running for over ten years because of its owner’s poor health. Several decades later, the last batch of handmade furniture craftsmen in Britain all closed their business, which put an end to the traditional handmade furniture making in England.

　　　1999年，威廉先生的后人，詹姆斯H邦尼先生目睹了一个奇迹----那就是沉没接近百年的铁达尼号的残骸首次被打捞出水，其中木制品家具和甲板竟然完好无损！这引起了詹姆斯先生的极大兴趣。经过调查，他发现这种木制品家具竟然是柚木制作的，并且和家里祖传的老家具材质一样。他注册成立了stvilla furniture group co., ltd 开始了stvilla这个品牌的伟大复兴。

　　　In 1999, James H Bonney, one of William’s descendants, witnessed a miracle – the wood furniture and deck of the remains of Titanic which was submerged under sea for nearly a hundred years are in perfect condition after they were salvaged for the first time. This aroused James’s great interest. After investigation, he found that the wood furniture was made of teak, the same material his ancestral furniture is made of. Afterwards, he established STVILLA Furniture Group Co., Ltd and initiated the great rejuvenation of STVILLA brand.

　　　STVILLA品牌开始是以古董家具为主要盈利模式的，后来随着古董家具的越来越少，复刻版欧洲家具开始成为STVILLA品牌的主线。詹姆斯先生为了寻找更多的柚木资源，更好的产品，游历东南亚诸国，终于在祖先曾经当兵的地方——－爪哇，今天的印度尼西亚找到了当年英国工匠留下来的产品，并且顺藤摸瓜，找到了英国早已失传的手工雕刻制作工艺。

　　　STVILLA brand made profits mainly by antique furniture in the beginning, but gradually shifts its focus to European furniture replicas along with diminishing antique furniture. In order to look for more teak woods and make better products, James visited Southeast Asian countries and finally found the products left over by British craftsmen back then in Java, Indonesia wher William once served in the army, and followed the clues to find the British hand carving craftsmanship that has been lost for a long time.


　　　由于印尼国家禁止柚木原木出口，詹姆斯先生于是就在当地设立了一家新的工厂，开始生产古董欧洲家具。2010年，广州塞亚贸易有限公司总裁晏皓先生为寻找资源来到印尼，经人介绍与塞特维那詹姆斯先生认识了。二人一拍即合，决定开始拓展世界上最后一块巨大的市场，中国市场。2010年3月，中国区首家旗舰店在湖南省长沙市开业，从此开始了STVILLA 品牌的中国市场拓展之旅！

　　　Since Indonesia prohibits the export of teak logs, James established a new factory in the local place to start making antique European furniture. In 2010, Yan Hao, President of Guangzhou Saiya Trading Company Ltd came to Indonesia to look for resources and was introduced to James. They decided to expand the last huge market in the world – the Chinese market after simple discussion. In March 2010, the first Chinese flagship store of STVILLA opened for business in Changsha City, Hunan Province, which commenced the market expansion of STVILLA brand in China!

　　　2013年，以STVILLA品牌进驻中国经济首都上海，在号称中国家具界哈罗德的上海月星国际家居馆4楼中国区旗舰店开业为标志，代表STVILLA品牌在中国市场以正式吹响进军高端别墅，豪宅，打造世界级奢侈品家具品牌的号角。目前，上海，广州，长沙，武汉，杭州，苏州，无锡，南京等中国大城市已经有STVILLA品牌家具出售。消费者并可得到十年保修，终身维修的超强承诺。

　　　In 2013, STVILLA brand entered and got stationed in the capital of China’s economy – Shanghai by opening a Chinese flagship store in the fourth floor of Shanghai Yuexing International Home Life Museum which is known as Harold in China’s furniture industry, which officially declared STVILLA’s ambition to march into the high-end villa and mansion markets and build itself into a world-class brand of luxury furniture. At present, the furniture of STVILLA brand is being sold in many large cities in China, which include Shanghai, Guangzhou, Changsha, Wuhan, Hangzhou, Suzhou, Wuxi and Nanjing. Consumers can obtain a ten-year warranty and life-long maintenance.

　　　STVILLA的风格，涵盖了欧美家具的精华部分。与其他品牌号称某某著名设计师设计不同，SYVILLA的产品全部来源于欧美古董家具的完美复刻，并且在此基础上，根据现代家居需求进行升级改造。以更好的适应现代家居生活的需要。

　　　The style of STVILLA covers the elite parts of European furniture. Different from other brands known for their design by some famous designers, STVILLA products all stem from the antique European and American furniture and are upgraded and remade according to the requirements of modern home so as to better adapt to the needs of modern home life.


　　　STVILLA相信，只有进行不断地变化和创新，才能更好的满足客户的期待。只有不懈的坚持传统和原创，才能真正实现家具的品位和价值。所以，在科学日益发展的今天，塞特维那皇室家具仍坚持传统的手工制作和精雕细琢，采用100%的印尼原始森林老柚木制作传统家具，并保持传统木材自然干燥的技术，以保障每件塞特维那家具的高贵血统。

　　　STVILLA believes that only with constant changes and innovations can customers’ expectations be better satisfied, and that only by persistently adhering to tradition and originality can the taste and value of furniture be truly realized. Therefore, along with the science under its constant development, STVILLA royal furniture still adheres to the traditional handmade craftsmanship and the carving with care and precision, adopts 100% old teak from the primeval forests in Indonesia and maintains the traditional technique of natural drying so as to guarantee the blue blood of each piece of STVILLA furniture.

　　　STVILLA的产品风格，代表了当代欧式家具的顶尖水平，是真正意义上的奢侈品家具。STVILLA (STVILLA1999)的形象代表着：品质，奢华，身份，以及永不褪色的经典之作。除传统古典家具以外，STVILLA也开始关注更高端的家居市场以及中端市场，以求带给更大范围的消费者以更多更好的选择。

　　　The product style of STVILLA represents the highest level of modern European-style furniture, and STVILLA furniture is the luxury furniture in the real sense. The image of STVILLA (STVILLA1999) stands for quality, luxury, identity, and classic work which will never fade. Apart from traditional classic furniture, STVILLA also starts to focus on higher-end home furnishing markets and mid-markets in order to provide more and better choices for consumers within a larger scope.

　　　预计2013年年底，真正意义上的奢侈品家具品牌，蒙田大道将全球推出，而STVILLA最大的市场中国，无疑将是品牌首发的极有力竞争区域。而另一个下延品牌，云顶庄园的推出，业已成为STVILLA公司的2014首要考虑。

　　　It is predicted that at the end of 2013, the brand of luxury furniture in the true sense Avenue Montaigne will be introduced on a global scale, and the largest market of STVILLA – China – will undoubtedly become one of the most competitive regions for such introduction. After that, the introduction of Genting Manor (another sub-brand) has become a priority of STVILLA Company in 2014.

　　　境界从此不同，塞特维那皇室家具，您的豪宅之选！

　　　STVILLA Royal Furniture – The Choice of Your Villa!

　　　THE CHOICE OF YOUR VILLA—STVILLA!这句经典广告语，将随着STVILLA 品牌的市场拓展而越来越被广大中国高端消费者所熟知。

　　　The classic slogan “THE CHOICE OF YOUR VILLA – STVILLA!” is bound to be known by more and more high-end Chinese consumers along with the market expansion of STVILLA brand.